Reinventing SPACElogic for Tomorrow’s Design and Manufacturing Challenges
Founded in 2002 by a team of creative professionals, SPACElogic has grown from a local startup into a prominent regional player offering diverse services. As the company expanded, the need for a unified brand that encapsulated its evolution and new strategic directions became critical. Specifically, SPACElogic aimed to emphasize its thematic experience and gallery services while exploring new business verticals. To navigate this transformation and ensure alignment across all levels of the organization, a strategic rebranding initiative was necessary.
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SPACElogic engaged Brandtative to develop a comprehensive brand strategy that would resonate both internally with employees and externally with the market. The process began with extensive research, including focus group discussions with staff, interviews with management, and feedback from customers. This collaborative approach ensured that the rebranding reflected the needs and perspectives of all stakeholders.
The new brand positioning, titled "A New Dimension," was crafted to reflect SPACElogic's ability to transcend traditional design boundaries and create immersive, experiential storytelling environments. This concept was aimed at appealing to clients looking for innovative display solutions in galleries and exhibitions.
To visually represent this new positioning, Brandtative designed a unique identity system centered around the theme of "Origami." This theme was chosen for its ability to symbolize transformation and multidimensionality—key attributes of the SPACElogic brand. The secondary graphics used origami-inspired designs, where each fold and shadow told a different story, embodying the company’s expertise in crafting engaging, multi-dimensional experiences.
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The rebranding was meticulously rolled out across all platforms and communications, from corporate stationery to digital presence, ensuring a consistent and engaging brand experience. The new brand identity was not only a visual change but also a strategic tool that helped reposition SPACElogic as a leader in innovative design solutions.
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Post-rebranding, SPACElogic has experienced significant growth and success. The new brand identity and positioning have been well-received, leading to increased business opportunities in both existing and new verticals. The alignment of the brand with its strategic goals has also enhanced internal cohesion and employee engagement, with staff expressing a stronger connection to the company’s vision and direction.
Recently, SPACElogic celebrated its growth and success by moving to a new, larger headquarters in Changi South. This move is not just a physical transition but also a symbolic one, representing the company’s ongoing evolution and its readiness to tackle new challenges and markets.
